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Lothian and Borders Safety Camera Partnership launch new sticker competition on Forth One

posted 9 Aug 2009, 06:52 by myEdinburgh Admin
From Monday 10 August, Lothian and Borders Safety Camera Partnership (LBSCP) will be running a speed awareness campaign with Forth One. People will be able to win a Satnav and be entered into a grand prize draw to win £1000.

The campaign will run for eight weeks and the radio presenters will be telling listeners where they can pick up the stickers so they can enter the competition.

To enter the competition people need to pick up a sticker and place it on their vehicle where is can be spotted. Each week on The Breakfast Show they will announce the registration number of a car displaying one of the stickers and the winner will have to call Forth One to claim their a Satnav.

Listeners can also text their details to Forth One where they will be entered into the grand prize draw to win £1000. Information on how to be entered into the prize draw is on the back of the car sticker. Once entrants have entered the prize draw they will receive a road safety message directly back to their mobile phone.

The mobile phone bounce back messages during the competition will change ensuring a variety of road safety messages being distributed directly to the public.

Safety Camera Partnership manager, Colin McNeill said:

“Targeting people with road safety messages can be difficult, using radio advertising with the hook of a competition is an effective way of reaching motorists. The advantage of having a competition using mobile phones is that we can contact the entrants directly with a road safety message.

Road safety education is a key strand of our ongoing efforts to help make our roads safer, we actually want to slow motorists down; not catch them speeding. I would ask all road users to remember that at 35mph a driver is twice as likely to kill someone as they are at 30mph.”

“And lastly, keep tuned to Forth One to hear where to pick up a car sticker.”
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