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Edinburgh Campaign launches ‘Active Travel’ for Commuters

posted 15 Apr 2010, 04:14 by myEdinburgh Admin
Innovative travel campaign 
A Better Way to Work is launching its year long programme with an Active Travel Event in Castle Street, in Edinburgh’s City Centre on Wed 21st April 2010 10:30am - 4pm where visitors will have the opportunity to try out some of their free services!


A Better Way To Work is funded by the Scottish Government’s Climate Change Fund and aims to increase the  health and wellbeing of people travelling to and from work as well as promoting the financial benefits.


With just under half of Edinburgh’s residents living less than 5 miles from their workplace A Better Way to Work offers practical help for people to consider cheaper, easier, faster and alternative modes of transport than their car. Almost 40% of all car journeys are less than 3 miles so options such as walking or cycling will be promoted, as well as public transport and car sharing.


A Better Way to Work is a unique project aiming to help Edinburgh workers change their commuting habits and represents a first for any city in the U.K.  The project is being managed by Social Enterprise, the Bike Station using a £750,000 grant from the Scottish Government’s Climate Challenge Fund and has ambitions plans to get 12,500 people changing their commuting habits.

On the day visitors can sample:

  • Free taster cycle training with our Cycling Scotland accredited cycle trainers
  • Opportunity to try our demonstration loan bikes
  • Personalised travel planning advice
  • City Car Club demonstration
  • Dr Bike giving free MOT for bikes
  • Energy Saving Scotland advice centre information stall
  • And free coffee and sandwiches for those who take part!

Event organiser Gina Alcock said: “What we are offering is practical solutions including advice and equipment as to how people can make their owncontributions to active travel in how they get to work.  The service is entirely free and we are actively seeking companies with up to five hundred employees who want to be part of making their team part of an healthier and happier City workforce.  The central point of the day is that taking responsibility in this way can be fun and rewarding in many ways.  We recognise that change is much easier to make when properly supported.”


Local MSP Robin Harper said: "People are increasingly aware of the cost, inconvenience and stress of driving to work, but oddly, many still need to be convinced about the alternatives. This project offers just the right help to Edinburgh residents: practical advice on how to improve their journey to work and how to make walking and cycling work for them. As well as the benefits for individuals, this approach can also help improve the quality of life for everyone in the capital, through reduced congestion, better road safety and improved air quality. I'm delighted to see the Climate Challenge Fund supporting the Bike Station with this innovative idea: it's exactly the sort of project we had in mind for the Fund when we were developing it."


A better way to work is working in partnership with a wide range of project partners.  These being: Lothian Buses, Edinburgh City Car Club, The Energy Saving Scotland advice centre, Edinburgh Napier University, Spokes, Sustrans, Cycling Scotland, Challenge for Change, Edinburgh Bicycle Co-operative and Edinburgh Chamber of Commerce.


A Better Way to Work
The Bike Station
250 Causewayside
Edinburgh, EH9 1UU

Tel: 0131 667 3558